Turning Entrepreneurial Ideas Into Real-World Results
We don’t stop at making things look good; we make them work. We build the backend systems that support your daily operations and the front-end tools that drive visibility and sales. Whether you’re starting from scratch or restructuring for growth, we help you eliminate confusion, reduce stress, and create a business that works for you.
At Entrepreneur By Design, we bring experience, clarity, and done-for-you solutions that move your business forward.
Our Mission
Our Vision
Meet the Team That Helps You Simplify, Streamline, and Scale
Alberta McKinney
Founder | Digital Marketing Strategist | AI-Driven Brand Builder
With over a decade of digital marketing experience and a strong foundation in brand strategy, Alberta McKinney is the powerhouse behind Entrepreneur by Design. Known for her ability to turn complex marketing challenges into simple, scalable solutions, Alberta empowers business owners to grow their brand with clarity, confidence, and cutting-edge tools.
Her professional journey spans in real estate as an investor, financial planning and business coaching to name a few of her accomplishments. Alberta’s strength lies in her unique ability to blend human creativity with emerging technologies—particularly AI—to create personalized, results-driven marketing strategies.
A large portion of Alberta’s client base comes through referrals, a testament to her commitment to excellence and the trust she consistently earns from clients and collaborators. Whether it’s automating marketing systems, crafting compelling messaging, or identifying growth opportunities using AI-powered tools, Alberta is passionate about helping entrepreneurs succeed on their terms.
She holds certifications in brand strategy, digital marketing, publishing and AI for business, and is constantly evolving her skills to stay ahead in a fast-changing digital landscape.
Let’s build a smarter, stronger brand—by design.
Jeraud B Ballard
Sales & Visual Media Specialist
Jeraud Ballard brings creativity and connection to every client conversation. With a bachelor’s degree in Film Production from Full Sail University in Orlando, FL, he has written and produced multiple short screenplays—blending storytelling with strategy. At Entrepreneur by Design, Jeraud helps entrepreneurs amplify their brand through engaging video content and tailored marketing solutions.
Ready to bring your business to life on screen? Reach out today to start your next video project with Jeraud.
Kim Mitchell
Administrator | Operations & Team Support
Kim Mitchell is the heart of operations at Entrepreneur by Design, bringing a steady hand, strategic mind, and servant leadership style to everything she does. With a background rooted in organization, diligence, and precision, Kim ensures the behind-the-scenes systems run smoothly so the entire team—and every client—can thrive.
Her natural talent for building strong relationships and leading with purpose makes her a vital force in driving scalable success and sustainable growth. From streamlining workflows to supporting bottom-line profitability, Kim’s commitment to excellence is the backbone of our agency’s daily operations.
Sam & Sadie Digital Marketing Team
Digital Marketing Team (Half Human, Fully Awesome )
Meet Sam & Sadie—our futuristic, half-human digital dream team, programmed with a passion for pixels and a borderline obsession with analytics. These two were designed strictly for entertainment purposes… but don’t tell them that—they think they run the agency.
Sam specializes in algorithms, ad campaigns, and awkward dance moves during software updates. Sadie handles brand voice, sassy social posts, and correcting Sam when he thinks “YOLO” is still trending.
Together, they brainstorm at the speed of Wi-Fi and execute strategies with zero coffee breaks. Whether it’s building high-converting funnels or just photobombing your browser tabs, Sam & Sadie are here to make marketing unforgettably fun.
Disclaimer: They may be fictional, but their results are very real.
John Arthur
Business Development Coordinator
From discovering facts in high-stakes investigations to advising entrepreneurs on smart business moves, John Arthur knows how to get to the heart of the story. With years of experience as a Private Investigator, John has worked alongside top attorneys across South Florida and now runs his own agency. While semi-retired, he still takes on select cases and offers trusted legal insight to our team. At Entrepreneur by Design, John brings that same intuition and strategy to help business owners find the right marketing solutions—no fluff, just facts and results.
How to Get Started with Digital Marketing
Starting with digital marketing doesn’t have to be complicated, especially when you have the right support. At Entrepreneur By Design, we simplify the process so you can start seeing results without wasting time or money.
✔ Define Your Goals
Start by identifying what you want digital marketing to do for your business.
✔ Know Your Audience
Understanding your audience helps us craft messages and campaigns that truly connect and convert.
✔ Build a Solid Online Presence
We’ll help you create (or improve) a professional, mobile-friendly site that represents your brand and turns visitors into customers.
✔ Choose the Right Marketing Channel
From social media and SEO to paid ads and email, we’ll help you choose the platforms that make the most sense for your business and audience.
✔ Set Up Smart Systems
We can help you automate follow-ups, track your leads, and organize your client flow with tools like AI chat, CRM, and automated emails.
✔ Launch, Measure, Improve
Once you’re up and running, we track the data and make continuous improvements.